getting to know us

about us - 'the' LinkedIn advertising agency

We know what it takes to drive success with LinkedIn ads and we’re proud to deliver results for all of our clients, big and small – here’s a little bit about us.

our little story...

Marketing has evolved at an unprecedented rate. Both in terms of the physical aspect of marketing, but more importantly the data available to us to drive key decisions. It is this data that we utilise to build strategies and deliverables that drive success on LinkedIn for our clients.

Our team have all worked in wider marketing roles, both client-side and in-house – with one key similarity and passion, LinkedIn ads.

We’ve built on this passion to create a dedicated LinkedIn Ads Agency – BlueSauce.

We are often asked, “where did the name come from?”. It comes from the need to spice things up a bit, time and time again over the years we saw bland LinkedIn ad campaigns, without imagination, creativity and importantly – colour! We determined that the majority of campaigns we were seeing on LinkedIn were always very blue in colour, well that doesn’t really stand up and stand out on a platform who’s colour scheme has always been blue… does it?

So, we decided enough was enough and so BlueSauce was born. The mission, to add some sauce (spicy if you like it hot!) to the boring #0a66c2 royal blue – to push brand guidelines to their limits (often driving the branding team to their limits too!) – to push creativity – to push imagination.

Why does a ‘man holding a generic non-branded tablet device’ (boring) have to be used to advertise an eBook for an IT Company, when a laughing giraffe with a magenta background can do just the same with the added benefit of sticking out from the page like a, well, like a laughing giraffe with a magenta background.

Our team have been working with LinkedIn ad campaigns since day one, we’ve seen the platform evolve and we have evolved with it. Data drives us, success rewards us.

Jason Denny - Founder of BlueSauce

BlueSauce was born from the desire to prove that LinkedIn ads really can work. Time after time I was hearing ‘LinkedIn is too expensive’, or ‘we tried it but it didn’t work for us’ – and time after time I saw failures in the basic make-up of the campaigns that failed. LinkedIn ads do work, they are expensive when compared to other platforms, but that is for a reason – you are reaching the decision makers on a platform where decisions are made.

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